3e:I[277523,["/_next/static/chunks/15vtr~4a7wn0o.js","/_next/static/chunks/0gge9ra5gedqo.js","/_next/static/chunks/0-3v~dps2jbfo.js","/_next/static/chunks/0~~kb_jebfwp_.js","/_next/static/chunks/0r_xjx.hny~.4.js","/_next/static/chunks/0oa8pi3d_380z.js","/_next/static/chunks/07hbkxllmyeq9.js","/_next/static/chunks/137p9fixk7t3g.js"],"default"] 3f:I[732406,["/_next/static/chunks/15vtr~4a7wn0o.js","/_next/static/chunks/0gge9ra5gedqo.js","/_next/static/chunks/0-3v~dps2jbfo.js","/_next/static/chunks/0~~kb_jebfwp_.js","/_next/static/chunks/0r_xjx.hny~.4.js","/_next/static/chunks/0oa8pi3d_380z.js","/_next/static/chunks/07hbkxllmyeq9.js","/_next/static/chunks/137p9fixk7t3g.js"],"default"] 40:I[982738,["/_next/static/chunks/15vtr~4a7wn0o.js","/_next/static/chunks/0gge9ra5gedqo.js","/_next/static/chunks/0-3v~dps2jbfo.js","/_next/static/chunks/0~~kb_jebfwp_.js","/_next/static/chunks/0r_xjx.hny~.4.js","/_next/static/chunks/0oa8pi3d_380z.js","/_next/static/chunks/07hbkxllmyeq9.js","/_next/static/chunks/137p9fixk7t3g.js"],"default"] 41:I[303911,["/_next/static/chunks/15vtr~4a7wn0o.js","/_next/static/chunks/0gge9ra5gedqo.js","/_next/static/chunks/0-3v~dps2jbfo.js","/_next/static/chunks/0~~kb_jebfwp_.js","/_next/static/chunks/0r_xjx.hny~.4.js","/_next/static/chunks/0oa8pi3d_380z.js","/_next/static/chunks/07hbkxllmyeq9.js","/_next/static/chunks/137p9fixk7t3g.js"],"default"] 42:I[656877,["/_next/static/chunks/15vtr~4a7wn0o.js","/_next/static/chunks/0gge9ra5gedqo.js","/_next/static/chunks/0-3v~dps2jbfo.js","/_next/static/chunks/0~~kb_jebfwp_.js","/_next/static/chunks/0r_xjx.hny~.4.js","/_next/static/chunks/0oa8pi3d_380z.js","/_next/static/chunks/07hbkxllmyeq9.js","/_next/static/chunks/137p9fixk7t3g.js"],"default"] 2f:["$","article","3",{"children":["$","section",null,{"className":"ContentSection-module-scss-module__DWa68G__section","id":"where-it-all-began","children":[["$","div",null,{"className":"ContentSection-module-scss-module__DWa68G__section__header","children":[["$","h2",null,{"className":"ContentSection-module-scss-module__DWa68G__section__title","children":"Where it all began"}],"$undefined"]}],["$","div",null,{"className":"ContentSection-module-scss-module__DWa68G__section__content","children":[["$","div",null,{"className":"ProjectContent-module-scss-module__Ts7-hG__content__text","dangerouslySetInnerHTML":{"__html":"The client complained that the current online store does not meet the needs of its target audience. Women who care about their health and want to use eco-friendly cosmetics often encounter problems when shopping on the site. The store is not user-friendly, and some features are not intuitive.

The current online store is built on 1C Bitrix. The site cannot be edited without the involvement of a specialist, the platform does not comply with GDPR requirements under sanctions, and the site itself is morally outdated and does not inspire trust among the target audience compared to competitors."}}],null,null,[]]}]]}]}] 3d:T49a,Started work with an analysis of the current website and identifying problem areas. As a result, I identified the following issues:

Complex interface; Non-intuitive search; Inconvenient checkout process; Limited options for product returns. Inability to edit website sections without a specialist.

I proposed a number of solutions to improve the store, including:

Simplifying the interface to make it more intuitive and user-friendly. Adding a quick search function to help users quickly find the desired product. As an option – a step-by-step quiz for selecting cosmetics. Optimizing the checkout process. Eliminating manual work: so that customer data is automatically sent to CRM, a receipt is sent to the client, an order is generated for the warehouse, and the customer receives a tracking number for delivery. Adding the ability for product returns.

I also suggested several additional features to the client, including:

A blog that will help customers get additional information about cosmetics and improve search performance. Adding a revie